Case Study

This privately owned Healthtech SaaS company has a long-standing presence in the UK market, offering a broad range of digital health and wellbeing solutions for individuals, families, and businesses. With deep roots and a strong customer base, the company has continually evolved to meet the changing demands of healthcare—driven by a mission to make better health more accessible to all.
The Brief
As the business entered a period of significant transformation, it became clear that product leadership needed to be strengthened. They asked us to step in and appoint an Interim Chief Product Officer—someone who could bring clarity, energy, and structure to the product function, and work closely with the executive team to refine and accelerate the roadmap.
The ask was clear: find a product leader with deep experience in both B2B and B2C healthtech, someone who could deliver immediate value and guide the product organisation through a critical phase of change.
Our Approach
We started by mapping the market for senior product leaders with a track record in healthtech and complex SaaS environments. This wasn’t just about capability—it was about fit. The business needed someone who could slot in quickly, drive cross-functional collaboration, and lead with empathy and vision.
We ran a tight process, engaging with a carefully selected group of candidates. After a round of stakeholder interviews and assessments, we presented a shortlist of experienced leaders who could step in and make an immediate impact.
The Outcome
The Interim CPO integrated quickly, brought focus to the roadmap, and helped the organisation prioritise the most important initiatives. They championed customer-centric innovation and created stronger alignment between product, tech, and commercial teams.
During their time in role, the company launched several key enhancements to its health platform and accelerated the development of new offerings. Beyond product delivery, the Interim CPO played a critical role in bringing the leadership team closer together and building confidence across the organisation.
The assignment lasted just under a year and delivered exactly what was needed: stability, momentum, and clarity. It gave the business the space and insight to plan for the long-term product leadership structure—and left them in a stronger position to continue scaling with purpose.
For us, it was a great example of the value a well-matched interim leader can bring at exactly the right moment.
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